Wednesday, August 31, 2011

Find a Local Fairbanks Real Estate Agent

Using a local agent for any place is a smarter idea then just going with someone because they need the money or it's your cousin's best friend, yada yada....
Using a dedicated local real estate agent for whatever you need whether it be buying, selling or investing is just smart investment of your money.

Would you trust $100K to a stocks broker that may not know your stock? I doubt it. Consider this the same. Wes Madden and his team are Fairbanks locals. They grew up in the area, know the area, play and live in the area. Who better to help you buy or sell in the Fairbanks real estate area then the Wes Madden team?

Not just using local demographically but using specific skill based agents for your special purchase or sale. Are you selling as a short sale or trusting a bank with a foreclosure? All of these transactions entail intricate laws, regulations and rules that must be strictly followed. Not knowing the ins and outs of the type of transaction can not only cost you out of pocket expenses but time, energy and possible lawsuits by not following certain guidelines.

What about buying these types of homes? Multi-plexes? Condos? Vacant Land or other unique properties? Having the right agent that not only knows the area but the type of property you are buying OR selling can make for a better transaction. These agents know what buyers and sellers are doing in the current market and can help price or negotiate for the best terms at the best possible price that the market will bear.

Can a local Fairbanks real estate agent actually save you money? On average using a real estate professional in general can save $1,000 - $10,000 per transaction. This could be for the buyer or the seller. The buyer in not having to pay as much for the home and the seller for pricing it right to begin with.

So who you want helping you facilitate the right Fairbanks home? Wes Madden and the Madden Real Estate Team. Contact them anytime - Start a Faribanks Property Search or get in touch with an agent today! 907-452-3000 -

Monday, August 29, 2011

Same Real Estate Fodder or Quality Content?

I heard the term "real estate fodder" a few months ago in discussing setting up a new real estate site with basic information. I had never given that content a name before but thought that about nailed it. There are endless sites out there with buyer tips, sellers tips, yada yada yada... does anyone care? Do our clients even read this stuff?  I realized there is nothing "quality" about any of that and started changing up my writing to include specific keywords and terms people may actually search for.

Sure you can use Google's keyword tool but it may not tell you about those 10 people that honestly were searching for "Homes in Greenbank Washington".  Because the community is so small there is not enough results to really count for much. But to those buyers that are really looking for real estate on Whidbey Island in that area, you might have hit a gold mine. Think about this, 10 people; not a lot but if all 10 contact you to buy a home, that's a nice chunk of commission change in your pocket. All this because you chose to go outside the norm of competition level and go for a slightly less well known phrase.

Since then my writing has gotten much more precise and these agencies and individual agents are showing up all over the board for phrases and keyword in their communities. This can really make a difference. Writing an article about Enterprise real estate may not hit the nail on the head in Google SERPs but titling an article "Real Estate Agents for Fort Rucker" might really get some military buyers AND sellers to sit up and find your site more.

Once there you can't just give them the fodder either. You must get specific on why they came to your site. You don't want to get them there only to have them get bored and click away. You want to give them something to hold onto. This can be in immediate property searches, valuable tips they need to buy exactly what they want or mistakes they may already be making in selling or buying.

You want to give the reader something they can't live without. Something they will regret not reading. This can be hard when again, you feel you have written all there is to write. But as the market changes so does the content. What was important yesterday may not be today and so forth. Laws change and tax incentives may come and go. All of this also promotes what type of agent or agency you are. Are you on top of all the latest trends and current markets? Do you know why buyers are buying and what they are buying? Can you genuinely help a seller price the home to be sold fast!?

While these specific areas can help narrow down your genuine leads so can offering real estate exactly where they need it. Consider the difference in clientele when you advertise Pullman real estate verses homes near WSU. Only those in the area will know to look specifically for that and then find it. Have your IDX offer specific map locations for searches right on these content pages if you can.

Get specific. Buyers and sellers have heard all the fodder before and they want to get in, get out and get what they need. Are you providing it?

Wednesday, August 24, 2011

Emotional Home Buyers - No Cause for Bloggers Block

I always thought "writers block" meant you had a cramp in your hand. That was until I starting writing and realized it's a mind block. Although many do get cramps from writing... and now carpal tunnel from typing. But what about bloggers block? Is there such a thing? I guess it all depends on what you consider a block from blogging really is.

I write for real estate websites and sometimes I feel I have just written the same things 100 different ways. And then I talk to someone with just a smidgen of real estate experience and realize there is always something to talk about.

Sure we may end up saying the same thing occasionally that others have said in the past but this time it's in our own words and experience. How we perceive something may be completely different than another's. How we deal and react to something is going to be different as well.

I just spoke with my good friends buying their first house. They have been looking at homes over the last month and found some they really like. The issue is emotion. One thing they didn't expect in this process is the emotions of getting attached to a home they can't have. This is not to say they can't afford it but someone else may have come in behind them and offered more or a better offer in the mean time.

Buying a home can mean lots of emotions from excited, scared, nervous, anxious, mad, upset, hurt and disappointed... and quite possibly all in one transaction! Buying is not an easy process no matter what anyone tells you. If you have had a great experience you are one of the lucky ones. I'm not saying it has to be hell or anything but you have to consider this as a business deal, not the home you will raise your children in and have family dinners. Think of that after the closing.

Ofcourse you have to include all the details of how you would use the home in the decision making process but you must not be that emotionally attached to the home until you actually move in. That's hard to do. My friends in Lake Havasu City real estate know how to help their buyers ease into the home buying process without getting overly emotional. This can leak into the negotiations and final decision making if you're not careful.  As a dedicated Lake Havasu City real estate agent for buyers, they can help separate the emotions from the negotiations and put the terms into clear perspectives. 

When you launch yourself into a real estate transaction without the help of a buyers agent you can leave yourself open to hurt and disappointment. Not knowing what to expect is one clear sign of frustration for many first time home buyers. It's hard to trust the listing agent because they are typically only working for the seller and their buyers are not the top priority. In another area of Arizona my Sedona real estate agent, Eileen Schreiber, is excellent at helping buyers set their emotions aside when making an informed decision on real estate. She knows how involved buyers and sellers can get when they let their emotions make the call instead of their logical reasoning.

Yes buying can be emotional. But don't let that be the only deciding factor in making an informed decision on every detail of your transaction. Here are some other great agents and companies that are dedicated to buyers in their area.

Tuesday, August 2, 2011

How to Write for People and Places You Don't Know

As a writer I write for various people all over the country. While I can't obviously write about them personally, I can write about where they live. I write specifically for real estate agents but have written a variety of posts on cleaning supplies, transmissions, marketing, hotels among others. But I love real estate and while I know real estate well I don't always know the area I am writing in.

Google likes localized posts as it consistently tells Google where the site is and what it's about. If you only wrote about real estate and there was never any mention of the area you service, Google will probably not rank your site very high for your area. You must do both. I do both when I write but it can be a challenge to write about a place I have never been. There are loop holes to this.

Because there are already so many sites about certain areas you can learn, gain insight and information and be knowledgable about a place you have never been. Although I have never been to Washington DC (yet) I can still write about Washington DC Property and communities by the existing information already published. Granted, you would never want to copy and paste any information not only for plagerism reasons but because Google doesn't like duplicate content.

You can however copy from WIkipedia since it's a free, open source program but you will still run into that duplicate content penalization from Google and perhaps other search engines. I have seen similar sites come up on the SERPS with the exact information from Wikipedia. Literally all the site had the same information but the main reason for this is because it was a smaller community and there just wasn't that much information out there. When you come across this as a writer, its great news. It means that I am writing solid, original content about an area it should certainly show up in that list, and perhaps above all the other copycatters.

When I'm research a community, say Vancouver Washington, I typically research the smaller communities and areas such as Battle Ground or Tigard Oregon. I can also write a specific page about search features such as Homes with Land in Vancouver Washington. This is more specific and will get noticed as being only about that topic.

When looking for information I often visit Chamber of Commerce sites, city profile sites, information from the mayor of the town and other real estate sites. I collect as much information about the topography, local events, activities, features of the town, layout and demographics and put it all into my words in an original page on that topic. It's often like visiting another place for the day where I can learn the history or culture of another place in the country.

Depending on what I am writing about it can be a challenge though. Some smaller communities and villages may not even have a Wikipedia page and if so it may only tell me statistics instead of the real emotion of the area.

One challenge is writing for two sites in the same area. I have two sites for Lake Havasu City real estate and finding different content for them can be difficult. I want the sites to be ranked for their area without directly competing for each other. In this way I sometimes will tag one with the keyword "real estate" and another with the keyword of "Lake Havasu City Realtors".  Each will get their town in the keywords but will have different endings to direct traffic to their site no matter what they are typing in.

So it can be a challenge to write about a place you have never been. It's not easy and not fast by any means but it can be done when you take the time to learn the culture, the area, the town and the people.

Personal SEO writes content for real estate agents and professionals all over the country.

Monday, August 1, 2011

Why Write About Real Estate?

If you know enough about something, you can write about it. If you have never done something it's pretty hard to write about it. Being in real estate for just 4 years gave me enough of a back ground to at least sound like I know what I'm talking about when discussing real estate. When I got out of real estate I moved into writing about it and found I enjoyed that a lot more.

But is there really enough to write about?

There are several blogging platforms that are solely dedicated to real estate blogging such as Real Town and ActiveRain. Since every real estate transaction is different and every person is different there will never be two situations alike. For this reason there are many things to write about, discuss and focus on to learn, grow and gain more exposure for yourself, your business and your online presence. This is why I choose to write.

I have done a lot of writing for local folks such as my friend and Florence Realtor, Rob Shepherd. While I may have never lived in the Florence area I am greatly blessed to have grown up in the Pacific Northwest and been there several times. Rob also keeps me in the loop with local articles, news, reports and newspapers. I love that and it not only helps me draw for information but also lets me know what type of Realtor he is. He certainly cares about the individual and you can get a sense of how they would be in a real estate transaction.  Would I refer him to someone in that area? Absolutely!

I have worked with many Realtors and agents over the years and can really get a sense of who they are and how they would treat their own clients. Of course everyone gets upset from time to time but when there is a general sense of respect toward anyone in any industry you would have an easier time referring them to a friend or relative. Even in short instances such as my involvement with Lori Doerr of Bismarck ND real estate, I can tell she would be a fun and easy person to work with.

Real Estate is such a personal and enormous purchase that just trusting anyone with your finances can be risky. You want to know the person and know that they can be trusted, not only because you are paying them but because they are a generally nice person. I often think of the waitress mentality. If you are rude to a waitress in front of others, how are you in private and what would you be like to work with in a situation in which I was not paying you?

Real estate is personal and if you're going to be a successful agent or brokerage you can't assume that the jobs will just come to you. Attitude is everything and if yours sucks, you may not get referred.

Here are some other agents and brokerages I would happily refer for their areas: