Blogging is just a web log; a chronological journal of information, ideas and perspectives. It doesn’t have to be on a blogging platform such as blogspot or even word press but it does need to be current, fresh and relevant.
Three of my clients do their blogging slightly differently on three different platforms.
One of my clients is a Las Cruces real estate agent that does not have a blogging type of website. Although the site does not offer blog comments and discussions it does offer the ability to add more pages and contact pages which allows for readers to add their comments and have it be moderated directly from the webmaster or Chris himself. He can simply add a contact page or add a static page with current information and simply have that a rotating either on the home page or as new content benefiting the website as a whole.
Another one of my clients uses a Real Geeks website which offers static pages as well is a blog. He focuses on blogging at least three times a week on local events, information, perspectives, and real estate trends in general. He’s a professional Portland real estate and wants to provide his clients and readers a wealth of knowledge about the area, communities, activities and of course, the real estate.
A third uses a WordPress blogging platform. This is designed specifically for blogging as it promotes discussion and comments as well as a rotating and revolving the blog roll pushing old blogs down and pushing new ones up to the top. Again, writing about his local Florence OR real estate market, history, events, activities, and anything pertaining to the Oregon coast area that he lives in.
So it doesn’t matter what type of website you have as long as you can add pages to it and keep it fresh and current you can technically uses as a blog. It’s the websites and webmaster providers that offer very inflexible websites that don’t allow for custom meta-tags and titles, they charge you for extra pages, were make it way too difficult to communicate with your reader. I try to stay away from those websites but there are a lot that simply give you free reign to create pages and posts at will.