Monday, November 10, 2014

Denver Real Estate - Updating a Website

We recently did some SEO work for Ian Armstrong who is a part of the Denver Real estate market. He has been working with his site for years and knows that he should update his site from time to time. Left neglected, links can be broken, images crashed and information out of date.

Unfortunately this is not uncommon in the real estate world. I mean, you have real estate to sell, right? Not fiddle with your website. The problem is, buyers, sellers and investors see your website as your calling card and not caring or keeping up with a site can be detrimental to your business.
80% and possibly more, buyers and sellers find real estate services online and search there first. If, when they find you, the site is sadly lacking in finesse and charm much less accurate information, those consumers may likely think your business in general is also lacking.

I can't tell you how many sites I have run across that just haven't been touched in 5+ years. And the thing is, with a site of that age it should be ranking well at this point. It depends on your competition of course, and Denver is quite a stiff competition. But if you bought a domain and a site 10 years ago and did nothing with it, some simple tweaking and updating could make all the difference in the world.

But I blog almost weekly!?

Well, that's great! Making sure you have up to date information is crucial but if the rest of the site that surrounds it is chocked full of outdated listings, broken links and damaged images it wont' matter what information you have on your blog, because consumers won't get that far. Have the front page be the dynamic umph you need to get people to explore further.

Also, make sure people know who you are and where you are. I've been to countless websites where I have no idea where this agent is in the world because nothing, not even their meta title tells me. I really have to hunt and if I have to get to the contact page to even see an address of an office, it's not doing it's job. Make sure that everyone that visits your site knows what you do, where you are and who you are within 5 seconds of staring at the first page.

Now, Ian wasn't this bad but he did take the steps needed to update the site and correct any SEO errors. By staying up to date and giving your site a good overhaul at least once a year you can make sure that consumers are finding what they need when they get to your site.

Thanks Ian for the business and this should give your site tune up it needed.
Be sure and check out Ian's site for information on all the Colorado communities around Denver, home prices and listings and general information on the Denver real estate market.

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