It all comes down to necessity. Do you really need to sell? Many people must sell due to job relocation, foreclosure, short sale or family status. They simply do not have the choice to wait until the first of the year. For the very same reason, buyers are still out there. They need to purchase a home and preferably would probably like to get in before the end of the year or before Christmas.
These are the type of buyers that sellers really need to appeal to. It's not impossible to sell during the holidays but it does take a little bit of finesse. Here are three reasons you should consider selling during the holidays, especially if you have to.
#1. Homes are much more cozy during the winter season. You might have the fire going, cinnamon scented candles burning, Christmas decorations around the house or maybe just a little accent here are there that adds a "hominess" that you might not find other times of the year.
#2. Buyers are motivated. As we mentioned before, the same reason that sellers need to sell is the same reason that buyers need to purchase and they're probably wanting to do it quickly. You'll typically find short closings, not a lot of negotiations, and a fast sale for the price you're looking for. There's not a lot of negotiations because there just isn't enough time. Buyers and sellers want to get things wrapped up as quickly as possible.
#3. Full asking price. Now, while this is not always the case, many sellers can get their full asking price because they've had a smart listing agent the prices it correctly from the beginning and a good buyers agent that knows the time is of the essence. There may not be a lot of negotiating and a simple counter and counter offer is sometimes all it takes to seal the deal. You might find yourself getting a full price offer this time of year.
Selling during the holidays is not always fun but it doesn't mean that it's impossible and can be used to your advantage. Feel free to browse any of my clients that specialize in listing homes, selling properties and doing a great job of it, especially during the holidays.
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